The Watch Enthusiast
Geneva Watch Days 2026: Everything you need to know
71 brands. Five days. One city full of new watches. Geneva Watch Days 2026 has officially wrapped up, and this year’s event was the biggest yet. From a Breitling inspired by Miles Davis to a Zenith that removes the chronograph from the Chronomaster, here’s what caught our attention.
Should You Buy a Watch New or Pre-Owned?
There’s something special about being the first person to wear a luxury watch. But when pre-owned can give you more choice, more watch for your money and access to models you simply can’t buy new, is brand-new always best?
The Omega Speedmaster Just Got Smaller. Is 38mm the Perfect Size?
Omega has refreshed the Speedmaster 38, giving its smaller chronograph a serious dose of Moonwatch DNA. But the most interesting thing about it might simply be the size.
For years, bigger meant better in the luxury watch world. Cases grew, wrists got crowded and anything under 40mm could sometimes feel like the unusual choice.
On the 25th of August, Omega unveiled seven new Speedmaster 38 references, refreshing the collection with new dials, redesigned details and a much stronger resemblance to the legendary Speedmaster Moonwatch.
And I think 38mm might be exactly where the Speedmaster needed to go.
Five Watches I’d Buy Instead of a Rolex
Buying a Rolex is a milestone for many collectors, and understandably so. But if I had Rolex money to spend today, would I automatically buy one? Probably not. From Omega and Tudor to Cartier, Grand Seiko and TAG Heuer, these are five watches that might tempt me to spend my money elsewhere.
Are Limited Edition Watches Becoming Less Special?
Limited edition watches used to feel like an event. Today, hardly a week passes without another numbered release, collaboration or special colour appearing. There are still some fantastic limited watches being made, but are brands in danger of making the words limited edition feel a little less special?
Which Watch Size Is Right for Your Wrist?
One of the first questions people ask when buying a watch is, “What size should I go for?” The answer isn’t as simple as 38mm, 40mm or 42mm. The perfect watch size depends on your wrist, your style and, most importantly, how the watch wears rather than what the specification sheet says.
Is TAG Heuer Back? The Brand’s Remarkable Revival
There was a time when mentioning TAG Heuer in a room full of watch enthusiasts would spark plenty of debate. Fast forward to today, and the conversation feels very different. From the Carrera revival to a renewed partnership with Formula 1, has TAG Heuer finally rediscovered what made the brand so special?
Five Watches Every New Collector Should Consider.
Starting a watch collection is exciting, but it can also feel overwhelming. With thousands of watches to choose from, where do you begin? If I had to start all over again, these are the five watches I’d recommend – and, more importantly, why.
If I were starting my collection again, these are the watches I’d buy first.
Buzz Aldrin’s watches have found new homes.
As today marks the 57th anniversary of the Apollo 11 Moon landing, and last week one of space exploration’s greatest figures gave collectors a rare opportunity to own a small piece of history. But this auction was never really about watches. It was about the stories they carried.
The Audemars Piguet x Swatch Royal Pop launch
Queues, sell-outs, and a social media frenzy. AP x Swatch Royal Pop is already shaping up to be one of 2026’s biggest watch releases. In this blog we have everything you need to know about the collaboration that’s got the watch world talking.
The Seiko G757: Bond’s forgotten gadget watch
Before Omega. Before smartwatches. Before every watch needed a mechanical movement to be cool. There was the Seiko G757 Sports 100. And for many Bond fans, it’s one of the most interesting watches ever worn by 007. In this blog we dive into the 1980’s and explore this iconic timepiece.
If I had £800 to spend on a watch…
The watch market around £800 is fiercely competitive. And there are some fantastic options available from established brands and manufacturers. But every now and then, a watch comes along that feels like it offers a little bit more than the numbers on the specification sheet suggest. In this blog we’re looking at what I would be looking to buy for the reasonable price of £800.
Can your children read a watch?
It sounds like a simple question. But the answer might surprise you. For most of us, digital displays have become the default way we interact with time. They’re instant, convenient, and always within reach. Which raises an interesting question. Are younger generations losing the ability to read analogue time altogether?
Omega Seamaster 007 First Light: a new chapter for Bond watches
For watch enthusiasts, gamers, and Bond fans alike; the newly announced Omega Seamaster 007 First Light combines everything collectors love about Bond watches with a fresh connection to the next generation of 007 storytelling. It’s already becoming one of the most talked-about releases of the year.
THE AUDEMARS PIGUET ROYAL OAK: A TIMEPIECE THAT CHANGED WATCHMAKING FOREVER
When Audemars Piguet launched the Royal Oak in 1972, the watch world didn’t quite know what to make of it.
A luxury sports watch in stainless steel. An exposed octagonal bezel. An integrated bracelet. And a price tag higher than many gold watches at the time.
It sounded ridiculous.
Now it’s one of the most important watch designs ever created.
FROM ONE WATCH TO A COLLECTION: WHY DO WE START COLLECTING?
Most collectors never planned to start. One watch becomes two. Two becomes five. Then suddenly you’re looking for a bigger watch box and convincing yourself there’s always room for “just one more”. That’s usually how it starts. And honestly… that’s part of the fun.
EXPLORING THE LEGACY OF THE OMEGA MARINE
Long before modern dive watches existed, Omega was already experimenting with how a wristwatch could survive underwater. The result was the Omega Marine, one of the earliest waterproof watches ever created.
Dive Into Depths: How Deep Can You Take Your Watch?
Most watches say 50m, 100m, even 300m. But what does that actually mean for you? Because the truth is… most people are wearing the wrong watch for how they use it. And some are damaging theirs without even realising. In this blog we talk about how deep your watches can actually go and more importantly… do you actually need it?
Watch Collector’s final auction bid wins final White Rabbit
In November 2025, the sixth and final Konstantin Chaykin White Rabbit was auctioned by Ineichen. This wasn’t just another independent watch hitting the block, it marked the closing chapter of one of the most creative modern watch series.
Collectors recognised the significance immediately.
The Evolution of Pocket Watches: A Journey Through Time
Pocket watches have long held a special place in the hearts of horology enthusiasts, embodying a rich history of craftsmanship, precision, and innovation. Their evolution mirrors the advances in technology and societal changes over several centuries, making them a fascinating topic for watch geeks and lovers alike.
A Brief History of Rolex Watch Seals
Rolex is synonymous with prestige, precision, and pioneering craftsmanship in the world of horology. Among Rolex enthusiasts and collectors, two seals are often discussed: the iconic red and green seals. These seals not only signify the brand’s commitment to quality but also represent significant milestones in its journey towards perfection in timekeeping.