In November 2025, the sixth and final Konstantin Chaykin White Rabbit was auctioned by Ineichen. This wasn’t just another independent watch hitting the block, it marked the closing chapter of one of the most creative modern watch series.
Collectors recognised the significance immediately.
The final piece. The last opportunity.
It sold for CHF 420,000 (approximately £392,000 at the time), comfortably exceeding its estimate and confirming the growing demand for rare, narrative-led watches.
What is the Konstantin Chaykin White Rabbit watch?
First unveiled in 2017, the White Rabbit is one of Konstantin Chaykin’s most recognisable creations. Inspired by Alice’s Adventures in Wonderland, it blends playful storytelling with serious watchmaking.
This isn’t traditional Swiss luxury. It’s expressive, character-driven and instantly recognisable.
And that’s exactly why it resonates with collectors who want something beyond the expected.
White Rabbit watch design and craftsmanship
The dial is the defining feature. Each piece features a hand-crafted, highly detailed depiction of the White Rabbit, complete with his pocket watch and frantic expression.
It’s bold, slightly surreal, and completely intentional.
But this isn’t just artistic for the sake of it. The execution reflects genuine craftsmanship, combining decorative techniques with mechanical precision in a way few watches attempt let alone achieve successfully.
You’re not just looking at a dial. You’re looking at a concept brought to life.
Jumping hour complication explained
Beyond the design, the watch incorporates one of Chaykin’s signature complications.
The jumping hour display changes instantaneously at the top of each hour, rather than moving gradually. It creates a sharp, mechanical transition that feels deliberate and precise.
While not exclusive to this model, its use here is particularly effective.
It mirrors the urgency of the White Rabbit character—constantly chasing time, always moving forward. That link between function and narrative is what elevates the piece beyond novelty.
Why the final White Rabbit matters to collectors
This was the last in the series. Collectors aren’t just buying rarity; they’re buying completion. The White Rabbit series already held strong appeal due to its creativity and limited nature, but the sixth piece carries added weight as the final instalment.
It closes the story, and in collecting, that always drives interest.
Why the White Rabbit sold above estimate
When you break it down, the result makes sense.
You’ve got a respected independent watchmaker, a highly distinctive design, and a clearly defined narrative. Add to that limited availability and growing global interest in independent horology, and you create strong competition at auction.
It also attracted a broader audience.
Not just traditional watch collectors, but buyers interested in art, design, and cultural storytelling. That crossover appeal is becoming increasingly important, and valuable.
The rise of independent and artistic luxury watches
This sale reflects a wider shift in the market.
Collectors are looking beyond heritage brands and towards independent creators who offer originality and personality. Precision is still expected, but it’s no longer enough on its own.
You want a connection, something that feels personal. Something that stands out without trying too hard.
That’s exactly where watches like the White Rabbit succeed.
What this means for your next watch
You don’t need a £400,000 budget to think like a collector.
But you should think about what you’re buying.
Is it just a name? Or is it something that genuinely interests you?
The best watches hold your attention long after you’ve put them on. They feel right. They tell a story, even if it’s a simple one and that’s what makes them worth owning.
Find a watch that stands out
At The Watch Experts, we focus on watches that people actually connect with. Pieces with character, quality, and a reason to exist beyond just telling the time.